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WESTWOOD PROJECTS COMPLETE SUSPENDED UMBRELLA PROJECT AT IMPERIAL ARCADE IN BRIGHTON

Revamping Imperial Arcade: Westwood Projects Unveils New Umbrella Installation

The historic Imperial Arcade in Brighton is undergoing a significant refurbishment program following its recent acquisition by Moreton’s Investments. This iconic shopping destination, which had fallen into neglect, is now poised for a revival.

A Fresh Start for Imperial Arcade

For years, Imperial Arcade has been a cherished part of Brighton's retail landscape, but its recent deterioration left many locals and tourists disheartened. Moreton’s Investments recognised the arcade's untapped potential and has committed to restoring it to its former splendour. The introduction of a captivating umbrella installation by Westwood Projects marks a significant milestone in this revitalisation effort.

The Concept Behind the Umbrella Installation

Westwood Projects has crafted a visually stunning umbrella installation that is set to become a central attraction in the arcade. This dynamic addition is designed not only to enhance the visual appeal but also to provide essential shade and shelter for shoppers, significantly improving the overall shopping experience at Imperial Arcade.

The modern design harmonises beautifully with the arcade’s historic features, ensuring the new installation complements the existing architecture while attracting more visitors. With its vibrant hues and whimsical design, the umbrellas aim to create an inviting environment that encourages guests to explore and enjoy the space.

Commitment to Sustainability

Westwood Projects prioritises sustainable practices, and the umbrella installation exemplifies this commitment. Constructed from environmentally friendly materials, the feature is designed to endure the elements while reducing ecological impact. This dedication to sustainability aligns seamlessly with Moreton’s Investments’ broader mission to cultivate a shopping atmosphere that is both aesthetically pleasing and environmentally conscious.

Elevating the Retail Experience

The umbrella feature is just the first step in an array of enhancements planned for Imperial Arcade. Moreton’s Investments and Westwood Projects have outlined further upgrades that will enrich the shopping environment. From improved lighting to modernised retail units, the vision is to transform the arcade into a lively hub that attracts shoppers and fosters community connections.

Engaging the Community

In line with the revitalisation plan, Moreton’s Investments is actively seeking feedback from the local community. By engaging residents and business owners in the development process, they aim to ensure that the upgrades resonate with the needs and wishes of those who frequent the arcade. This collaborative approach underscores their commitment to transforming Imperial Arcade into a cherished destination once more.

With Westwood Projects spearheading the creation of the stunning umbrella installation, Imperial Arcade is on track to become a revitalised shopping locale in Brighton. As Moreton’s Investments continues to invest in the arcade's transformation, the local community can anticipate a vibrant space that harmonises history with modern flair. Keep an eye out for more updates as this exciting transformation progresses!

Date: 21/11/2025

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